How we’ll work together.
There are a total of 5 phases in the process of working together for your website. It begins after you take advantage of the offer for a free consultation report. The entire process is designed to make sure that I capture your business in whole, and that you are completely satisfied with the work that I do for you.
Phase 1: Consultations
This is the information gathering part of the process. During this step, we will speak and discuss your company, your product/service and other related matters. I will gather the information I need to know how to best brand your business, including determining and/or sharpening your unique selling proposition (USP).
We will also discuss your website in depth and hear your ideas on what you picture your website to be like, as well as what you want to accomplish with it. Turnaround time: 45 minutes to 1 hour
Phase 2: Planning
50% of the process is in the planning. Proper planning minimizes the amount of revisions in the future. During this phase, I will develop a site map – a list of the main topic areas for your site plus the sub-topics, if any. We will base these on the research I conduct about your industry, your competitors, and your target market.
I will also devise the best conversion paths we want your visitors to take while on your site. I will send you a detailed proposal of each section with an outline of its contents for your approval afterwards. Turnaround time: 1-2 weeks
Phase 3: Writing
Once I get your approval for the content, this phase is where the content is actually written. Taglines will be sharpened, and each section will be written to accomplish your goals for your site. I will write each page to ensure that they capture your visitor’s attention and spend time on your site instead of clicking away as soon as they clicked in.
I will also sprinkle select keywords throughout the copy for search engine optimization purposes. Turnaround time: 1-2 weeks
Phase 4: Revisions
I will submit a draft of the content I’ve written. You review and comment the content that I write. You will decide if the tone of the text is appropriate, and if the copy delivers the brand message that you want.
Take the time to assess the “feel” of the text and let me know if you want certain things said in a different way. Turnaround time: 1 week
Phase 5: Delivery
Once the final copy has been approved, I will deliver the content in .TXT, .DOC, as well as .PDF format. You will receive this in a CD that contains the files through snail mail. I will also send the files through email to ensure a speedy deliverability. Turnaround time: Immediate delivery for email, 6-10 days for snail mail
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Start getting the results you deserve from your website and get your free consultation report with Carlo today!
